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The key to high profile publicity is newsworthiness. However, unless you are lucky enough to have on your staff someone with a journalistic background, it will be next to impossible to identify possible news angles. It needs an outside observer with an astute eye on the market to determine what will be of interest to the media and ensure your story is told.
In order to maximise opportunities for publicity, every story needs to be told well. Evolve is particularly skilled at finding the right words to convey the correct sentiments to the appropriate publication to reach your target audience.
Evolve's public relations service encompasses all aspects of the public relations process. This includes but is not limited to writing copy for specialist publications, media releases, distribution of material to appropriate outlets and advising a company spokesperson on correct interviewing techniques.
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Evolve: PR is an important element of the marketing mix. It is so much more credible than "brag & boast" advertising.
"Your passion, knowledge and expertise helped instil great confidence in the PR campaign being devised."
- Therese McNaughten, Wholeoranges Consulting
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CLIENT: Crackerjack Kids
DESCRIPTION: Growing up with better word power. A desire to boost the brainpower of preschoolers has seen Auckland lawyer Mary Whaley launch her own children's wear business - with an educational twist...
Read the full Herald article
To support the relaunch of Crackerjack Kids' website business, and as part of a coordinated publicity campaign, we succeeded in having a feature article published in the New Zealand Herald. The website recorded a record number of visitors on the day the article was published, and "great personal feedback from the article" according to Mary Whaley.
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