Logos & Branding

It is an inevitable truth that known brands will be chosen ahead of those that are unknown. It is also a fact that every action your company makes in the public domain either adds to or detracts from your brand.

A brand is the personification of the company and your company's marketing should match its brand identity. Once a brand identity is established and the strategy is known, the logo or visual identity can be developed.

Evolve looks at what needs to be communicated rather than what's liked - and sometimes there's a big difference.

Evolve: Branding is about defining how we want people to perceive your product or company, then infusing it with personality and meaning to help it achieve prominence in the marketplace.

Examples of recent projects...

CLIENT: Dirty Business Launderers
DESCRIPTION: Dirty Business Launderers is a start-up business run by a very smart MBA executive. He spotted a niche and now has a thriving business. We created the brand name Dirty Business and tagline "We Love To Launder", and developed a uniquely distinctive logo that infuses common laundry symbols with a fun personality.

Click to enlarge

CLIENT: Accelerated Planning Technique
DESCRIPTION: Inspired by a powerful planning process used by NASA to put man on the moon, and developed and simplified by Andrew Smith into the "user-friendly" Accelerated Planning Technique over the last 15 years. Hence our new logo also featured the tagline "Inspired by NASA... The world’s simplest planning method." One of Andrew's sayings is "a do-able plan done in a day." We have benefitted from Andrew's process and continue to recommend him highly to our clients.

Click to enlarge

CLIENT: Stand Up & Shout
DESCRIPTION: Alastair Ferguson is a motivational speaker and author. We created a logo that captured the feeling people get when they are exposed to his huge energy, and expanded it with the tagline, "Inspiration to pursue your dreams with passion and vigour." For a best-selling book that celebrates Kiwi success, or a speaker for your next conference, check out Stand Up & Shout.

CLIENT: Apartmento Contemporary Furniture
DESCRIPTION: Apartmento's new logo reflects the clean, simple lines of their contemporary furniture. We added the tagline, "furniture > APARTMENTO < a simple contemporary aesthetic" to instantly position the brand in the minds of consumers.

CLIENT: Pacific Wealth Creators
DESCRIPTION: For Pacific Wealth Creators' logo, we conceived a mnemonic device (aid to memory recall) composed of four gold coins in the shape of a Pacific flower. The tagline, "Creating wealth by investing in companies of excellence" gives prospects an instant idea of what the company does. If you have a spare $50,000 to invest, James Clague of Pacific Wealth Creators commonly achieves low-risk double-digit returns. Our accountant first referred us to him and now we use each others' services. A true win-win!