Advertising

It is a common misconception that marketing is merely another word for advertising. Not so! Advertising is merely one element of the marketing mix and to be effective must be a strategically relevant and integrated part of your marketing mix.

John Wanamaker, American pioneer of department stores, once said that half the money spent on advertising is wasted, but he could never figure out which half. And, while nothing's foolproof, Evolve has a pretty shrewd idea which 50 per cent that is and will design an advertising campaign that promotes your organisation effectively.

Evolve offers a complete advertising service: it will write your advertising copy, design high impact ads and organise placement in the relevant media, all within budget.

"Good times, bad times, there will always be advertising. In good times, people want to advertise;
in bad times they have to."
- Bruce Barton (1886-1967), co-founder BBDO advertising agency.

Evolve: Your advertising must reinforce your brand and be noticed, but the art is in getting noticed naturally, with no screaming or tricks.

 

Many small things have been made large by the right kind of advertising.
- Mark Twain

 

Early to bed, early to rise. Work like hell and advertise.
- Ted Turner

Examples of recent projects...

CLIENT: Vizion Finance
DESCRIPTION: Vizion Finance Brokers have a great story to tell, so we told it using a full-page advertorial. The results were stunning... "Just to let you know, we have had a great response to the Vizion ad that was placed in Autotrader. The phone is ringing off the hook."
- Jared Farr, marketing executive, 1st June 2005.

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CLIENT: Hammer Auctions
DESCRIPTION: Hammer Auctions is a specialist motor vehicle auction house. The new owner commissioned us to develop a print and radio advertising campaign. This half-page ad in Trade & Exchange was particularly successful. Hammer Auctions is now firmly positioned away from the pack as the No. 2 car auction company in New Zealand.

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CLIENT: Techtorium
DESCRIPTION: Techtorium launched the Diploma in PC Engineering with an advertising campaign in NetGuide magazine, PC World magazine and the New Zealand Herald. If you want a 3-year head start in your I.T. career, Techtorium is the place to go.

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CLIENT: Brands@Bloomsbury
DESCRIPTION: Bloomsbury held the New Zealand distribution rights for premium homeware brands such as ASA, Spode, Dartington and Royal Scott. They needed to liquidate stock by selling direct to the public for the first time in 56 years. Our advertising campaign generated 'standing room only' crowds and record turnover for their opening.

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